Are you kidding me right now?

This isn't television. Sit up straight. Turn that phone around.

Preferred color scheme

Character: Product

Mood: Quiet

Flavor: House

Interface sounds

Red light

How I work

There’s no official formula that works for every situation (sorry;). It all depends on scope: are we auditing a feature, adding a new feature, building a microsite, a new arm of the company, or founding a brand new company? But there is a general mindset and some common phases (that may repeat). I’ll show examples from a cross-section of work so you can see the what and why.

A notebook sketch across two pages: rows of boxes, linked by yellow highlighter paths.

This is a brand new site (not even v1) so, I’m putting this together over the next week as I film some product walkthroughs. This will be broken up and edited from those as a flow that shows examples from all my projects. I think this is probably the best entry point / compared to individual case studies, but it’s here for you to make that choice.

It’s not ready! But here’s where it will live: and if you’re wishing it was here -- I can guarantee you a much more valuable conversation in person! So, I’ll be working away - but you can set up a time to talk as soon as you like here.